Like every business, Footgolf courses need to manage visitor conflict and prevent bad online reviews. It is probable that some of your visitors may not be happy with your services and therefore they will post negative online reviews about your course. Bad reviews can severely impact your business. Studies say that over 70 percent of people trust online reviews and that they are the key factor in influencing customers’ purchase decision.
Below we have listed some tips and suggestions that will aid you in effectively managing visitor conflicts and help you to maintain positive feedback from your customers.
Create your course’s identity on various review websites such as Google, Yell, etc. Make sure that all the information about your Footgolf course is complete and accurate. With the use of these websites, you can swiftly acknowledge negative customer comments. Also, with correct information, your customers can easily contact you. This will inform your customers about your sincerity towards them. And, if your course is already listed on the review websites, then you should take necessary steps and confirm ownership of your profile. You should also correct any faults in the auto-generated information.
Publicly respond to bad customer reviews in a positive manner. Help your customers by openly displaying the contact details of your course. You should directly address customer complaints in a positive tone. How you handle visitor conflict and bad reviews shows your competency level and assures your potential members to trust your Footgolf course in case of any future problems.
In most cases, a satisfied customer is less likely to post his feedback, while an unsatisfied customer will certainly do so as this is their way of taking revenge on the course. This indicates that although most people rely on online reviews, they are not always accurate. Ask your satisfied and loyal customers to post their online reviews. Tell them where they can leave their comments and feedback. Offer your members an incentive to post a comment online.
Proactively manage your online presence on the web. Besides review websites, you should also have your Footgolf course’s accounts on Facebook, Twitter, Google+, LinkedIn, etc. You should regularly update these accounts with correct information of your course. Through social media, your existing members can interact with you and resolve their conflicts, before they post any negative comments about your course. This can in turn help you to maintain a positive image of your Footgolf course. For instance, Google will take customer feedback from your course’s Google+ page and show it in the search results of your Footgolf course, resulting in more clicks on your club’s page.
Managing fake reviews
Be prepared for fake and misleading customer reviews and comments. To make it worse, only a few websites remove such false reviews. Try to know the reason behind the customer’s dissatisfaction and deal with it through a positive outlook. You can also point out the disparity in fake reviews.
You should not let bad online reviews damage your Footgolf course’s name and reputation. You can effectively deal with visitor conflict and encourage positive reviews through a solid web presence. This will in turn retain your course members as well as help your business economically.