Continuous promotion or marketing is essential for any business. Your Footgolf course is no exception.
Sometimes, in order to survive fierce competition, you will have to come up with creative and innovative ways to promote your business. After all, you need to stand out from the crowd.
In this post, we outline 10 ways to promote your Footgolf course.
1. Hosting Charity Events
Hosting charity events at your Footgolf club is a great way to attract local businesses.
The idea is to let charitable organisations use your Footgolf course to help them raise money. If you can be “that” venue for an event, it can bring a lot of exposure.
2. Sell Membership Plans
Not all Footgolf courses over a membership option to their target audience and for local players. If you can offer a membership packages it may increase your exposure and revenues.
3. Email Marketing
Email marketing is arguably one of the most effective and profitable ways to promote a business. It can have the best return on investment (ROI) among all other online marketing methods.
The idea is to acquire the names and email addresses of your existing customers as well as your potential leads. Once you have that information, you can then send them important emails about upcoming events or discount packages.
If you, like most other people, are too hesitant to collect email information, here is a great tip.
Announce a new policy that your customers can enjoy a free round on their birthdays. All they have to do is to give you their DOB and email addresses so you can register and send them a reminder when the time comes. Simple.
Read more about how to obtain email addresses from visitors to your course.
4. Don’t be Afraid to Give Up a Few Rules
As a business, your primary goal should be to increase your profit.
On the other hand, one of the main goals for a Footgolf course is to always entertain its customers. This is why, sometimes, it is actually recommended to give up a few rules so your customers can have more fun. Moreover, it’s great promotion!
For instance, you can allow an extra round, offer free drinks, or celebrate a bring-your-friend day. This can bring more people to your Footgolf course — including the ones who never intended to come in the first place.
5. Invest in SEO
More and more people are finding local businesses on the web. If your business website isn’t ranked on the top search-engine positions, you are losing a lot of free traffic.
Invest in search engine optimisation (SEO). That’s the only way you can drive free, organic traffic from major search engines.
It’s a great marketing method that — once set — works 24 x 7 for you.
6. Target Offices with Team Building Packages
Another great tip is to offer affordable team building packages to offices.
With such packages, you can bring out entire offices to your Footgolf course. They all have a fun day while you get a lot of exposure and free publicity.
7. Run Interesting Events
Having interesting events and competitions is a great way to bring more people to your golf club. Moreover, it helps you generate buzz for your business — which is an integral portion of promoting a golf club business.
Run small tournaments to encourage local competition. You can even have a prize to spice things up and make more people interested in what you have to offer.
8. Be Flexible
Sometimes, being flexible in your membership plans can be the only thing you ever needed.
For instance, consider introducing a “shared membership plan” for people who can’t afford a full membership. The limited amount of money not only encourages more people to sign up, but it is also a source of great, free publicity.
9. Start a Referral Program
This one needs no explanation. But if you don’t have a referral program, it is highly recommended that you do get on board.
Introducing good referral programs is a great way to increase your customer base. Moreover, it not only brings new customers to your business, but a good referral program also makes your existing customers very happy.
10. Don’t Forget the Social Media Websites
Facebook. Twitter. Pinterest. YouTube.
There are many social media websites, and they all work!
Don’t neglect these wonderful platforms. You don’t have to hire a social media manager but make sure to leverage these social media websites as often as possible. Social media is a great source of free marketing, online promotions, and acquiring new customers.